LOGO AND BRANDING
Sol Luna is an aesthetic dermatology practice that promotes enhancing healthy, natural beauty, feeling comfortable in your own skin. "Radiant skin embraces confidence. Our personalized approach to skincare will nourish your skin, revealing a naturally, balanced glow." Sol Luna is a high end, exclusive brand reaching out to customers that want a new self, new look to exceed confidence.
Brand Design & Strategy:
The brand design approach came from these words: delicate, balance, and confident to reflect in the logo and brand visuals. Immediately took the name and and used it to create a simple, balanced icon. With that the typography is delicate having "Sol Luna" a handwritten, scripty type paired with a more legible high end typeface for balance.
The brand is meant to be clean and only using what you need to reflect the business style and how you should treat your skin.